The Overlooked Longevity of Experiential Goods

Idea posted: April 2014

Institutions: New York University Stern School of Business   

Authors:

More and more people are feeling financially constrained. In the U.S., half of American families recently surveyed considered themselves ‘financially fragile’. Financial constraint does not refer to income level, but…

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Premium Pricing Socially Responsible Products

Idea posted: December 2013

Institutions: New York University Stern School of Business   

Authors:

Companies are making and selling socially responsible products, hoping to benefit from the social conscious of their customers. Previous research on what customers are willing to pay for social responsibility…

  READ MORE   PIN TO MY IDEAS Idea #269